Choice Hotels is one of the largest hotel chains in Australia. They offer a wide range of hotel options, from the budget Econolodges to the upmarket Quality Resorts and the Clarion. Choice Hotels requested we work with them on a campaign to encourage families to get out and road trip around Australia.
We participated in three road trip itineraries which were organized and hosted by Choice Hotels. For each road trip we posted 4 – 5 destination articles highlighting each region and the hotel facilities. We also posted 1 round up article documenting the road trip and 1 photo essay article. In addition to these articles we also posted several instagram and facebook updates per day while we were on the famil.